Improve your offer, get more clients and build your agency

I will teach you how to grow your agency the right way, as I have done with my own agency, Genflow, which did $23M in actual revenue in 2024 by selling services. This is the most practical and comprehensive program for agency owners. I am doing this to give back to founders, as the industry is saturated with gurus teaching all the wrong things.

500+ Success stories to date

Our advice delivers real results

When we worked with agency owners before, they signed new clients, figured out their growth strategy, how to position their service, launch new services, new business models, hire better team members and so much more.

Here's what you get inside:

Building an agency is hard

I know exactly what you are going through. You left your job or college, started your agency and now you are working every day trying to sign clients, do the work, keep clients happy, build your team and stay on top of outreach, and it's hard.

Switching between niches and services

You try one thing and then move to the next as it didn’t work. You watch another agency owner's video and think you need to pivot. You keep doubting yourself and wondering if it’s ever going to get easier.

DELIVERY MASTERY

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Here's what you get inside:

The good news is I went through all of that to build my agency which did $23M in Revenue in 2024

I know all the steps you need to go through to actually build and scale an agency. Truth is, there is so much bad information online that I decided to launch this to help you, the agency founders.

250+

Clients to date

$100M

Total Agency Revenue

110

Team members globally

1.

Left my job and built an agency from 0 - 8 figures in yearly Revenue

I am a hands on operator who has first hand experience in all the key areas you need to learn to achieve your goal as an agency owner.

2.

Signing clients, offers and long term deals

Early on I mastered the art of outreach, signing clients, structuring offers that mean you sign the best clients possible in your industry.

3.

Learnt how to work ON my agency and not just IN it everyday

So many agency owners trade time for money, without building your business, your income can stop the second you close the laptop. Learn how to build the right systems which ensure you have the time to step away and focus on growth.

1.

Built a global team that delivers 8 figures in revenue for the last 3 years

How to attract, recruit and train your team to deliver quality execution, at pace.

2.

Serve over 250+ clients with bulletproof operations

The secrets to servicing multiple clients. How to sign, nurture, manage and maximise the value you get from your clients as you scale.

3.

Learnt how to work ON my agency and not just IN it everyday

So many agency owners trade time for money, without building your business, your income can stop the second you close the laptop. Learn how to build the right systems which ensure you have the time to step away and focus on growth.

500+ Success stories to date

5 programs to teach you everything to become a world class agency owner

The most comprehensive agency coaching program on the internet. Over 150+ videos, 50+ resources and everything taught by me and my team. You will learn from actual agency experts who still do this everyday.

1
2
3
4
5

Genflow
Secrets

30 Videos

  • I share the exact steps I went through personally to scale my agency.
  • I go through the things I did to go from 0 to 100k per month to 1M per month.
  • Bonus behind the scenes content to show you how me and my team get it done

Agency
Audit

23 Videos

  • I will help you audit your agency so you can be ready to grow.
  • What services you should offer? What niche? What price?
  • Mastering sales calls and my frameworks you can use

Client
Acquisition

41 Videos

  • Walk through how I sign clients with real case studies.
  • I will teach you Hot Outreach and make you a master.
  • Ads, email marketing, content, Lead Gen, VSL's - Will teach you all of it.

Service
Delivery

21 Videos

  • Client onboarding - Templates and step by step instructions to make it easy for you
  • All the processes you need to run your agency
  • Hiring and training your team. Freelancers, remote workers to full time team members

Client Mgt
Playbook

16 Videos

  • We will teach you our client management framework
  • The art of client meetings, reporting templates and how to increase client retention.
  • We will go through everything we do at Genflow so you can deploy it in your agency

8 Figure Strategy

42 Videos

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  • Lorem ipsum dolor sit amet, consectetur adipiscing elit
  • Lorem ipsum dolor sit amet, consectetur adipiscing elit

500+ Success stories to date

5 programs to teach you everything to become a world class agency owner

The most comprehemsive agency coaching program on the internet. Over 100 videos, 50+ resources and everything taught by me and my team. You will learn from actual agency experts who still do this everyday.

1
2
3
4
5

Genflow
Secrets

30 Videos

  • I share the exact steps I went through personally to scale my agency.
  • I go through the things I did to go from 0 to 100k per month to 1M per month.
  • Bonus behind the scenes content to show you how me and my team get it done

Agency
Audit

23 Videos

  • I will help you audit your agency so you can be ready to grow.
  • What services you should offer? What niche? What price?
  • Mastering sales calls and my frameworks you can use

Client
Acquisition

41 Videos

  • Walk through how I sign clients with real case studies.
  • I will teach you Hot Outreach and make you a master.
  • Ads, email marketing, content, Lead Gen, VSL's - Will teach you all of it.

Service
Delivery

21 Videos

  • Client onboarding - Templates and step by step instructions to make it easy for you
  • All the processes you need to run your agency
  • Hiring and training your team. Freelancers, remote workers to full time team members

Client Mgt
Playbook

25 Videos

  • We will teach you our client management framework
  • The art of client meetings, reporting templates and how to increase client retention.
  • We will go through everything we do at Genflow so you can deploy it in your agency

500+ Success stories to date

5 programs to teach you everything to become a world class agency owner

The most comprehemsive agency coaching program on the internet. Over 100 videos, 50+ resources and everything taught by me and my team. You will learn from actual agency experts who still do this everyday.

1

Agency
Audit

23 Videos

  • I will help you audit your agency so you can be ready to grow.
  • What services you should offer? What niche? What price?
  • Mastering sales calls and my frameworks you can use
2

Client Acquisition

41 Videos

  • Walk through how I sign clients with real case studies.
  • I will teach you Hot Outreach and make you a master.
  • Ads, email marketing, content, Lead Gen, VSL's - Will teach you all of it.
3

Service
Delivery

21 Videos

  • Client onboarding - Templates and step by step instructions to make it easy for you
  • All the processes you need to run your agency
  • Hiring and training your team. Freelancers, remote workers to full time team members
4

Client Mgt Playbook

25 Videos

  • We will teach you our client management framework
  • The art of client meetings, reporting templates and how to increase client retention.
  • We will go through everything we do at Genflow so you can deploy it in your agency
5

Genflow
Secrets

30 Videos

  • I share the exact steps I went through personally to scale my agency.
  • I go through the things I did to go from 0 to 100k per month to 1M per month.
  • Bonus behind the scenes content to show you how me and my team get it done

500+ Success stories to date

Agency Audit

In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owner.

Modules

Service Fundamentals
6 Lessons

1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service

Niche and Target Market
3 Lessons

1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients

High Converting Offers
6 Lessons

1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win

Sign clients like never before
8 Lessons

1. Analysing your leads
2. Crafting your outreach
3. MVP - Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit

500+ Success stories to date

Client Acquisition

Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.

Modules

Strategy that helped me sign 250+ clients
7 Lessons

1. Worlds best acquisition strategy
2. Case study 1 - Hot Outreach
3. Case study 2 - Inbound
4. Case study 3 - Lead magnets
5. Case study 4 - Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)

Inbound Leads: Personal Branding
8 Lessons

1. Content Pillars - What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads

Landing pages, funnels and VSL's
3 Lessons

1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads

Hot Outreach
8 Lessons

1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks

Automated Cold Outreach
4 Lessons

1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen - Where to get leads from?
4. Cold outreach scripts and tactics

Paid Ads and Emails
8 Lessons

1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked - Automated
8. Ads summary

Sales leads and pipeline management
3 Lessons

1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements

8 Figure Agency
4 Lessons

1. Welcome to Agency 8X
2. Agency growth strategy for 7-8 figures
3. Genflow Strategy Framework
4. Growth mindset and self discovery

Build a winning culture
5 lessons

1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you

Mastering your CEO Role
4 lessons

1. Your role as the CEO
2. Day to day focus to get to 8 figures
3. Sills you need to learn to scale
4. Dealing with stress and problems

Executive Client Portfolio Management
10 lessons

1. Intro to executive client management
2. Service models
3. Managing client personality types part 1
4. Managing client personality types part 2
5. Understanding client issues
6. 4 types of client issues and building trust
7. Resolving client issues masterclass
8. Dealing with your performance issues
9. Why influence is important
10. How to build influence

Managing your agency finances
7 lessons

1. Intro to finances
2. Three common mistakes agency owners make
3. Breaking down P&L and Cashflow management
4. How to calculate profit per client
5. Actions to improve profitability
6. Growth through new services
7. Growth through new business models

Operational Excellence
7 lessons

1. 5 key operational issues stopping you from scaling
2. Operations Strategy
3. Setting up your 8 figure operations
4. Effective project management
5. Approval Processes
6. Governing day to day execution
7. Meeting and reporting cadences

Building your 8 Figure Team
5 lessons

1. Hiring your A Team
2. Your recruitment playbook
3. Hiring your operator
4. Tracking and measuring team performance
5. Managing team performance

Coaching Sessions
30+ Calls

30+ group coaching calls which go over all the key areas of scaling an agency.

This is just a heading.

This is just a paragraph

500+ Success stories to date

Service Delivery

From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.

Modules

Client Onboarding
6 Lessons

1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call

Business processes (SOPs)
5 Lessons

1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client

Managing team execution
3 Lessons

1. The importance of project management
2. Managing client work
3. Managing team priorties and workload

Hiring and training your team
7 Lessons

1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members

8 Figure Agency
4 Lessons

1. Welcome to Agency 8X
2. Agency growth strategy for 7-8 figures
3. Genflow Strategy Framework
4. Growth mindset and self discovery

Build a winning culture
5 lessons

1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you

Mastering your CEO Role
4 lessons

1. Your role as the CEO
2. Day to day focus to get to 8 figures
3. Sills you need to learn to scale
4. Dealing with stress and problems

Executive Client Portfolio Management
10 lessons

1. Intro to executive client management
2. Service models
3. Managing client personality types part 1
4. Managing client personality types part 2
5. Understanding client issues
6. 4 types of client issues and building trust
7. Resolving client issues masterclass
8. Dealing with your performance issues
9. Why influence is important
10. How to build influence

Managing your agency finances
7 lessons

1. Intro to finances
2. Three common mistakes agency owners make
3. Breaking down P&L and Cashflow management
4. How to calculate profit per client
5. Actions to improve profitability
6. Growth through new services
7. Growth through new business models

Operational Excellence
7 lessons

1. 5 key operational issues stopping you from scaling
2. Operations Strategy
3. Setting up your 8 figure operations
4. Effective project management
5. Approval Processes
6. Governing day to day execution
7. Meeting and reporting cadences

Building your 8 Figure Team
5 lessons

1. Hiring your A Team
2. Your recruitment playbook
3. Hiring your operator
4. Tracking and measuring team performance
5. Managing team performance

Coaching Sessions
30+ Calls

30+ group coaching calls which go over all the key areas of scaling an agency.

This is just a heading.

This is just a paragraph

500+ Success stories to date

Client Management Playbook

The playbook to keeping your clients happy, increasing your retention and LTV.

Modules

Account Management
4 Lessons

1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally

The ultimate client comms framework
3 Lessons

1. Framework overview
2. Principles - Proactive, Responsive, Positive, Effective
3. SLA's - Exact framework to follow

Client Management Model
3 Lessons

1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar

Art of managing client meetings
5 Lessons

1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings

Client Reporting
1 Lessons

1. Why so important and cadence needed

8 Figure Agency
4 Lessons

1. Welcome to Agency 8X
2. Agency growth strategy for 7-8 figures
3. Genflow Strategy Framework
4. Growth mindset and self discovery

Build a winning culture
5 lessons

1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you

Mastering your CEO Role
4 lessons

1. Your role as the CEO
2. Day to day focus to get to 8 figures
3. Sills you need to learn to scale
4. Dealing with stress and problems

Executive Client Portfolio Management
10 lessons

1. Intro to executive client management
2. Service models
3. Managing client personality types part 1
4. Managing client personality types part 2
5. Understanding client issues
6. 4 types of client issues and building trust
7. Resolving client issues masterclass
8. Dealing with your performance issues
9. Why influence is important
10. How to build influence

Managing your agency finances
7 lessons

1. Intro to finances
2. Three common mistakes agency owners make
3. Breaking down P&L and Cashflow management
4. How to calculate profit per client
5. Actions to improve profitability
6. Growth through new services
7. Growth through new business models

Operational Excellence
7 lessons

1. 5 key operational issues stopping you from scaling
2. Operations Strategy
3. Setting up your 8 figure operations
4. Effective project management
5. Approval Processes
6. Governing day to day execution
7. Meeting and reporting cadences

Building your 8 Figure Team
5 lessons

1. Hiring your A Team
2. Your recruitment playbook
3. Hiring your operator
4. Tracking and measuring team performance
5. Managing team performance

Coaching Sessions
30+ Calls

30+ group coaching calls which go over all the key areas of scaling an agency.

This is just a heading.

This is just a paragraph

500+ Success stories to date

Genflow Secrets

I walk you through how I went from $0 to $23M a year in revenue.

Modules

The Genflow Story
4 Lessons

1. Accountant to Agency Owner - The Launch
2. $2M-$5M a year agency - The growth
3. Pain and struggle - Investment
4. World leading agency - The Profit

WEEKFLOW
8 Lessons

1. Lessons from signing clients that sold $200M+ 
2. 8 figure sales system
3. Hot outreach
4. Pitches that win 
5. Sales calls
6. Contract negotiation 
7. Managing your pipeline
8. Inbound lead generation advanced

Life of an Entrepreneur
13 Lessons

1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience  
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it

8 Figure Agency
4 Lessons

1. Welcome to Agency 8X
2. Agency growth strategy for 7-8 figures
3. Genflow Strategy Framework
4. Growth mindset and self discovery

Build a winning culture
5 lessons

1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you

Mastering your CEO Role
4 lessons

1. Your role as the CEO
2. Day to day focus to get to 8 figures
3. Sills you need to learn to scale
4. Dealing with stress and problems

Executive Client Portfolio Management
10 lessons

1. Intro to executive client management
2. Service models
3. Managing client personality types part 1
4. Managing client personality types part 2
5. Understanding client issues
6. 4 types of client issues and building trust
7. Resolving client issues masterclass
8. Dealing with your performance issues
9. Why influence is important
10. How to build influence

Managing your agency finances
7 lessons

1. Intro to finances
2. Three common mistakes agency owners make
3. Breaking down P&L and Cashflow management
4. How to calculate profit per client
5. Actions to improve profitability
6. Growth through new services
7. Growth through new business models

Operational Excellence
7 lessons

1. 5 key operational issues stopping you from scaling
2. Operations Strategy
3. Setting up your 8 figure operations
4. Effective project management
5. Approval Processes
6. Governing day to day execution
7. Meeting and reporting cadences

Building your 8 Figure Team
5 lessons

1. Hiring your A Team
2. Your recruitment playbook
3. Hiring your operator
4. Tracking and measuring team performance
5. Managing team performance

Coaching Sessions
30+ Calls

30+ group coaching calls which go over all the key areas of scaling an agency.

This is just a heading.

This is just a paragraph

Real tangible value

Content to help you grow to $100K+ a month

Hours of content scripted and designed for agency owners who want to scale from $10K a month to $100K+. We teach you everything in detail, no generic information, all from our actual experience and what we do at our agency, Genflow.

Modules

The Genflow Story
4 Videos

1. Accountant to Agency Owner - The Launch
2. $2M-$5M a year agency - The growth
3. Pain and struggle - Investment
4. World leading agency - The Profit

WEEKFLOW
8 lessons

1. Lessons from signing clients that sold $200M+ 
2. 8 figure sales system
3. Hot outreach
4. Pitches that win 
5. Sales calls
6. Contract negotiation 
7. Managing your pipeline
8. Inbound lead generation advanced

Life of an Entrepreneur
12 lessons

1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience  
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it

This is just a heading.

This is just a paragraph

Modules

Service Fundamentals
4 lessons

1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service

Niche and Target Market
3 lessons

1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients

High Converting Offers
6 lessons

1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5
6. The secret to offers that win

Sign clients like never before
8 lessons

1. Analysing your leads
2. Crafting your outreach
3. MVP - Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit

This is just a heading.

This is just a paragraph

Modules

Strategy that helpmed me sign 250+ clients
7 lessons

1. Worlds best acquisition strategy
2. Case study 1 - Hot Outreach
3. Case study 2 - Inbound
4. Case study 3 - Lead magnets
5. Case study 4 - Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)

Inbound Leads: Personal Branding
8 lessons

1
‍2. 8 figure sales system
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads

Landing pages, funnels and VSL's
3 lessons

1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads

Hot Outreach
8 lessons

1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks

Automated Cold Outreach
4 lessons

1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen - Where to get leads from?
4. Cold outreach scripts and tactics

Paid Ads and Emails
8 lessons

1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked - Automated
8. Ads summary

Sales leads and pipeline management
3 lessons

1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements

This is just a heading.

This is just a paragraph

Modules

Client Onboarding
6 lessons

1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call

Business processes (SOPs)
5 lessons

1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client

Managing team execution
3 lessons

1. The importance of project management
2. Managing client work
3. Managing team priorties and workload

Hiring and training your team
7 lessons

1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members

This is just a heading.

This is just a paragraph

The Genflow growth story: Lessons, failures and achievements
4 lessons

1. The early years 2016-2018
2. The greatest business year of my life 2019
3. Growth years 2020-2022
4. Playing the long profitability game from 2023 onwards

Sales processes to get 7-figure agency clients
8 lessons

1. Lessons from signing clients that sold $200M+ 
2. 8 figure sales system
3. Hot outreach
4. Pitches that win 
5. Sales calls
6. Contract negotiation 
7. Managing your pipeline
8. Inbound lead generation advanced

Implementing business strategy for growth
12 lessons

1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience  
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it

Operational excellence
9 lessons

1. Getting started with operations
2. 5 biggest operational Issues stopping you from scaling
3. Operational strategy that works
4. Setting up your operations (detailed)
5. Effective project management
6. Approval processes (not micromanagement)
7. Governing day to day execution (Delivery Squad)
8. Meeting and reporting cadences
9. Summary of operational excellence

Building your A team
10 lessons

1. An introduction to hiring your A team
2. Hiring 101
3. Advertising + attracting best candidates
4. Interview process for success
5. Permanent employee contracts
6. Freelancer contracts
7. Processing employee information: privacy notice.
8. Onboarding process
9. Process library
10. Performance reviews

Build a winning culture
5 lessons

1. Understanding culture
2. Cancer culture (what you don't want)
3. Dealing with problems
4. The blueprint to build the right culture
5. Tactics to get your team to care and build with you

Client management
13 lessons

1. Intro: the art of client management
2. The secret to onboarding new clients successfully
3. Day to day account management
4. Client communications framework
5. Mastering meeting management
6. Managing a portfolio of clients at scale
7. Getting the most out of your clients
8. Intro: Dealing with different types of clients
9. Managing different client personality types
10. Dealing with clients who are always questioning value for money
11. Dealing with client issues
12. Dealing with toxic clients
13. Dealing with clients who are rude / disrespectful

Becoming a leader and mastering your CEO role
4 lessons

1. Your real role as the CEO
2. Day to day focus to get to 8-figures
3. Skills you need to learn to scale
4. Dealing with stress and problems

Modules

Account Management
4 lessons

1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally

The ultimate client comms framework
3 lessons

1. Framework overview
2. Principles - Proactive, Responsive, Positive, Effective
3. SLA's - Exact framework to follow

Client Management Model
3 lessons

1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar

Art of managing client meetings
5 lessons

1
‍2. 5 iggest operational Issues stopping
3. 5 pillars of the client meetings
4. Structuring follows ups
5. Key principles of effective client meetings

Client Reporting
1 lessons

1. Why so important and cadence needed

Flexing your style for different clients
3 lessons

1. You are not good unless you understand this
2. The different client personality profiles
3. How to manage each different type of client

Managing difficult clients and situations
4 lessons

1. Why talk about this
2. Client Relationships
3. Resolving existential issues
4. Resolving performance issues

Building influence with clients
2 lessons

1
2‍

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500+ Success stories to date

Meet your new team

You will have access to the Genflow team in slack to ask any questions, review your documents and give you specific problem solving advice.

Shan - CEO at GENFLOW

I will focus on helping you where you need the most advice and overall coach you so you can push for growth and reach your potential as a leader.

Sarah - VP of Operations

Sarah has helped Genflow go from 12 people to 100+.  She can help you build bullet proof operations at your agency.

James - CBO

James manages over a 100+ clients, with responsibility for strategy and planning, client management, client services and delivering value.

Conor - Head of growth

Conor spends $1M+ on ads every month and can help you build an ecosystem of funnels where you can have the right leads coming in.

See previous examples of me and my team providing advice and support in slack:

500+ Success stories to date

Actual templates, frameworks, looms, systems we use at Genflow

The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.

Looms, walk-through's and detailed training

We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.

Real examples from actual clients

Outreach templates, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way as possible.  

Templates for you to use in your agency

Employment contracts, review templates, client agreements and so much more.

Looms, walkthroughs and detailed training

We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.

Documents you can take and complete

Step by step so easy to understand

Access to all Miro boards

Real examples from Genflow

Outreach frameworks, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way possible.

Learn from practical examples

Finally can see how other agencies do it

`Detailed breakdowns so you can apply it

Templates for you to use in your agency

Employment contracts, review templates, client agreements and so much more.

Ready to use in your agency

Based on what we do

Save you thousands of dollars

Learn from real agency owners and build your agency the right way

World class information and community for real agency owners.

Full access with a one time fee:

$399

$1,000

Lifetime access to 5 programs over 150+ videos

Private slack community for all members

50+ resources for you to implement in your agency

100% Safe Purchase

Your data is protected

Instant Access

To your program

What Agency Owners say about us

The first group included digital marketing, design, ads, software development, personal branding, short-form content and b2b sales agencies.

They achieved some amazing success such as signing more clients, setup better internal systems, figure out their strategy, work on their marketing message, launch new services, charge more fee's and just become overall better more strategic CEO's.

"The biggest thing for me that has provided me the most value is having access to the resources, templates and the actual experiences of Shan and the team, I have signed a client every Friday since I joined"

"I didn't expect to go so deep into the practical strategies, tactics and everything Genflow has done to get to 8 figures, the communication on slack and coaching sessions have been priceless"

Paulo Galletti

Founder, Leadways - Niche: Ads

"It's a fantastic course, the most advanced agency strategy content I have ever seen, they teach everything they are doing and extremely relevant to what I was looking to learn, from onboarding, outreach, proposals and we are now charging more then ever before"

Shivam Jha

Co-founder, Playstack - Niche: SMMA

"The agency space is filled with bad information, and this course is another level, I have already made more money then the $8K I invested by learning how to charge more and I am finally working ON the business and not just inside it day-to-day due to the systems processes they teach"

Become an expert

Who this is for

Coaches and Consultants

Hungry to attract high-ticket clients

CEOs and Founders

looking to position themselves as industry leaders

Freelancers

aiming to land premium contracts without endless pitching

Authors and Speakers

seeking to amplify their message and book more gigs

Corporate Executives

ready to skyrocket their influence and career opportunities

Digital Marketers

wanting to showcase their expertise and attract dream clients

Financial Advisors

looking to build trust and attract high-net-worth clients

Tech Entrepreneurs

aiming to become the go-to authority in their niche

Anyone who understands the value in having an audience of the right people

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2

[x] Hours of Content Over [x] Modules

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DELIVERY MASTERY

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DELIVERY MASTERY

LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM LOREM IPSUM

500+ Success stories to date

Packed with real Genflow materials

The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.

Looms, walk-through's and detailed training

We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.

Real examples from actual clients

Outreach templates, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way as possible.  

Templates for you to use in your agency

Employment contracts, review templates, client agreements and so much more.

500+ Success stories to date

My leadership team are Agency Experts

I am bringing my team who have been with me for 5+ years to help you scale your agency. You will have access to genuine industry and agency experts.

Shan Hanif

Founder & CEO

Left my job and started Genflow 8 years ago. Step by step built one of the most successful creator economy agencies in the world. I am a hands on, operational CEO who likes to work alongside my team and achieve big things. I truly believe agency is the best business model in the world.

Sarah Brougham

VP of Operations

Sarah has revolutionized how we service our clients, our employee productivity and the transparency we have as an agency. She is able to understand the services an agency offers and build the right team, processes and systems needed to ensure efficiency, speed and quality when delivering to clients, as you scale.

James Sowerby

Chief Brand Officer

James manages over a 100+ clients, with responsibility for strategy and planning, client management, client services and delivering value. He leads all new campaigns, activations, launches, and works with the team of account managers, growth specialists, and project managers to ensure the right implementation of strategy.

Conor Gordon

Head of Growth Marketing

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500+ Success stories to date

My leadership team are Agency Experts

I am bringing my team who have been with me for 5+ years to help you scale your agency. You will have access to genuine industry and agency experts.

Shan Hanif

Founder & CEO

Left my job and started Genflow 8 years ago. Step by step built one of the most successful creator economy agencies in the world. I am a hands on, operational CEO who likes to work alongside my team and achieve big things. I truly believe agency is the best business model in the world.

Sarah Brougham

VP of Operations

Sarah has revolutionized how we service our clients, our employee productivity and the transparency we have as an agency. She is able to understand the services an agency offers and build the right team, processes and systems needed to ensure efficiency, speed and quality when delivering to clients, as you scale.

James Sowerby

Chief Brand Officer

James manages over a 100+ clients, with responsibility for strategy and planning, client management, client services and delivering value. He leads all new campaigns, activations, launches, and works with the team of account managers, growth specialists, and project managers to ensure the right implementation of strategy.

Conor Gordon

Head of Growth Marketing

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vel erat sed eros volutpat hendrerit. Proin dignissim ligula id diam varius interdum. Proin dignissim consectetur felis eu iaculis. Sed lectus nulla, ultrices non aliquam ac, egestas non velit. Curabitur nec mauris vel sem hendrerit congueProin dignissim

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Join now

$399

$1000

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100% Safe Purchase

Your data is protected

Instant Access

To your program

Frequently asked questions

Can I buy this if I have just started?

Yes, this is made for anyone who is a freelancer or a new agency owner who wants to learn how to scale.

Will this help me sign more clients and improve my sales?

Yes - We have made a full program called Client Acquisition to teach you the A>Z of signing clients based on what we actually do to sign clients.

I am doing around $70K+ a month - can I join the Accelerator?

You would be the perfect fit as we are looking for agencies that truly want to scale to $1M+ and this is what we will teach you. It's a different game getting clients to trust you and start making some money, to truly making millions every single month.

Will this help me pick the right niche, make an offer, etc?

Yes, we will teach you exactly how to do this, as it is generally the biggest reason why agency owners are not getting clients.

Which agencies is this for?

This is for anyone that has an active agency that services online clients.