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I will teach you how to grow your agency the right way, as I have done with my own agency, Genflow, which did $23M in actual revenue in 2024 by selling services. This is the most practical and comprehensive program for agency owners. I am doing this to give back to founders, as the industry is saturated with gurus teaching all the wrong things.
When we worked with agency owners before, they signed new clients, figured out their growth strategy, how to position their service, launch new services, new business models, hire better team members and so much more.
I know exactly what you are going through. You left your job or college, started your agency and now you are working every day trying to sign clients, do the work, keep clients happy, build your team and stay on top of outreach, and it's hard.
I know all the steps you need to go through to actually build and scale an agency. Truth is, there is so much bad information online that I decided to launch this to help you, the agency founders.
Clients to date
Total Agency Revenue
Team members globally
In this program we will go through your services, fix your offer, messaging and how you position yourself in the market. Fundamental to your success as an agency owner.
1. Agency Brain Reset
2. Type of agency to build
3. Money making skills
4. Best agency to launch
5. Competitor Analysis
6. Deciding your core service
1. Picking your niche
2. Identifying your ideal agency client profile (IACP)
3. Mastering messaging to sign clients
1. The truth about offers no one tells you about
2. Revealing Genflow offers
3. Creating your offer from scratch Part 1
4. Creating your offer from scratch Part 2
5. Money back and results guarantees
6. The secret to offers that win
1. Analysing your leads
2. Crafting your outreach
3. MVP - Most Valuable Pitch (Sales Deck)
4. Setting up your operations (detailed)
5. Sales call strategy
6. Sales call framework
7. Agency Roadmap
8. Agency Audit
Learn how to get more clients through Hot Outreach, Paid Ads, Funnels, Content, Personal Brand and Cold Outreach. Everything I do at Genflow.
1. Worlds best acquisition strategy
2. Case study 1 - Hot Outreach
3. Case study 2 - Inbound
4. Case study 3 - Lead magnets
5. Case study 4 - Middle Men
6. 5 acquisition mistakes that cost me millions
7. Where to get clients from (for beginners)
1. Content Pillars - What to Post About as Agency Owners
2. Content Posting Strategy
3. Instagram Content Plan
4. Youtube Content Strategy
5. Twitter (X) and Linked-in content for leads
6. Personal email lists and newsletters
7. Direct Message (DM) Frameworks
8. CTA Mastery to drive leads
1. Landing pages vs websites
2. VSL Frameworks that convert
3. Funnel eco system to get leads
1. What is Hot Outreach
2. How Outreach Masterclass (60 mins)
3. Outreach example walkthroughs
4. Secret behind getting HOT leads
5. Lead qualification framework
6. Setup Hot Outreach in your agency (step by step)
7. Sales call strategy
8. Sales call frameworks
1. What is cold outreach?
2. Setting up your inboxes
3. Lead Gen - Where to get leads from?
4. Cold outreach scripts and tactics
1. Common mistakes to avoid
2. Competitor research
3. Ad Strategy 101
4. What good ad creative looks like
5. Copy that converts
6. Full ad account setup and walk through
7. Leads > Calls booked - Automated
8. Ads summary
1. Sales management process
2. Pipedrive setup and training
3. Mastering client agreements
From onboarding to delivering all the work to hiring and managing your team. We will take you through step by step so you can set yourself up for success.
1. Client onboarding setup (intro)
2. Internal kick off
3. Client onboarding emails
4. Client onboarding form
5. Internal kick off meetings
6. Client kick off call
1. SOPs 101
2. What SOPs to create
3. Example SOP: Communications Handbook
4. Example SOP: Briefing content deliverables
5. Example SOP: Delivering a new landing page to a client
1. The importance of project management
2. Managing client work
3. Managing team priorties and workload
1. The importance of project management
2. How to hire: Job, task, interview, trials, contracts
3. How to craft the perfect job description
4. What to look for when hiring
5. Freelance employment agreements
6. Onboarding your team
7. Retain remote team members
The playbook to keeping your clients happy, increasing your retention and LTV.
1. Intro to James from Genflow
2. What account management is actually about
3. Account management framework (Comms, reporting, consulting, relationship)
4. 5 things I learnt after managing 100+ clients personally
1. Framework overview
2. Principles - Proactive, Responsive, Positive, Effective
3. SLA's - Exact framework to follow
1. Creating a bullet proof client management model
2. Weekly client management cadence
3. Structuring your own and teams weekly calendar
1. Intro to managing client meetings
2. Client meeting management framework
3. 5 pillars of the client meetings framework
4. Structuring follows ups
5. Key principles of effective client meetings
1. Why so important and cadence needed
I walk you through how I went from $0 to $23M a year in revenue.
1. Accountant to Agency Owner - The Launch
2. $2M-$5M a year agency - The growth
3. Pain and struggle - Investment
4. World leading agency - The Profit
1. Lessons from signing clients that sold $200M+
2. 8 figure sales system
3. Hot outreach
4. Pitches that win
5. Sales calls
6. Contract negotiation
7. Managing your pipeline
8. Inbound lead generation advanced
1. Introducing James: My story and experience
2. Intro: Putting in place the right business strategy
3. Taking stock of your current strategy
4. Assessing your strategic positioning
5. Understanding your strengths, weaknesses, opportunities and threats
6. Mapping the market
7. Competitor and pricing analysis
8. Understanding your point of difference
9. Defining your target customers and audience
10. Assessing your readiness to define your strategy
11. Defining and implementing your strategy
12. Optimising your commercial models
13. When strategy fails and how to avoid it
You will have access to the Genflow team in slack to ask any questions, review your documents and give you specific problem solving advice.
See previous examples of me and my team providing advice and support in slack:
The best way for you to implement new strategy, processes and systems is by seeing exactly how we do it at Genflow.
We will show you exactly how you need to be doing things by walking through how we do it at Genflow along with how you can implement the same in your agency.
Documents you can take and complete
Step by step so easy to understand
Access to all Miro boards
Outreach frameworks, pitches, emails, real client issues and real client results. We show you everything so you can learn in the most practical way possible.
Learn from practical examples
Finally can see how other agencies do it
`Detailed breakdowns so you can apply it
Employment contracts, review templates, client agreements and so much more.
Ready to use in your agency
Based on what we do
Save you thousands of dollars
World class information and community for real agency owners.
Lifetime access to 5 programs over 150+ videos
Private slack community for all members
50+ resources for you to implement in your agency
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To your program
Yes, this is made for anyone who is a freelancer or a new agency owner who wants to learn how to scale.
Yes - We have made a full program called Client Acquisition to teach you the A>Z of signing clients based on what we actually do to sign clients.
You would be the perfect fit as we are looking for agencies that truly want to scale to $1M+ and this is what we will teach you. It's a different game getting clients to trust you and start making some money, to truly making millions every single month.
Yes, we will teach you exactly how to do this, as it is generally the biggest reason why agency owners are not getting clients.
This is for anyone that has an active agency that services online clients.